The new addition provides soft serve ice cream and Drinkwell Softers
Second Act Marketplace and Events, a neighborhood public space that includes five retail businesses bringing a fresh vision of food and beverages, and a venue that showcases events, is proud to announce that Eatwell Farm’s Ice Box is its newest marketplace partner.
“Second Act is thrilled to welcome Eatwell Farm’s Ice Box to Second Act. One of our goals is to create an urban market for products from local farms, and having a vendor who is part of one of the most visionary farms in Northern California fits perfectly into our mission,” said owners, Jack and Betsy Rix.
Eatwell Farm’s Ice Box was first conceived at Eatwell Farms, a certified organic farm in Dixon, Calif. As one of the first CSAs in the Bay Area, owners Nigel and Lorraine Walker began creating Softers, a naturally fermented soft drink made with fruit juice, herbal hydrosol, sugar and yogurt cultures. Always wanting to incorporate the produce from the farm, Eatwell Farm’s Ice Box was created in 2013. Eatwell Farm owner Nigel had the dream to create ice cream flavors from the farm before the business even began. However, the positive progress of the farm keeps him busy, giving him less time to focus on his ice cream dreams.
“Eatwell Farm provides produce to many vibrant neighborhoods in San Francisco, including the Haight. It’s only fitting to provide ice cream as well,” said partner, Nigel Walker. “Having a storefront in the Second Act allows us to connect with our members and ice cream lovers in a whole new way.” Starting out as a food truck, Eatwell Farm’s Ice Box began serving soft serve ice cream at popular locations like the Ferry Building farmer’s markets, Soma StrEAT Food Park and Off the Grid events.
Now embarking on its first brick and mortar location, Roma Gray, partner at Ice Box will be managing the Second Act location. She has been an Eatwell member since 2010 and is thrilled to take on this role in building and increasing the business.
“Eatwell Farm’s has a tradition of sharing the best quality organic produce with its members, and with Ice Box at Second Act, we intend to do the same for our guests,” explained partner Roma Gray. “With the new location, we can continue the conversation of what local and organic means to Ice Box. And with a storefront that’s open every day, we have the opportunity to offer different flavors every day! The possibilities are endless,” added Gray.
Eatwell Farm’s Ice Box has a following for its chocolate vanilla twist. Creamy chocolate with specialty stone ground chocolate made of cacao nibs pairs perfectly with vanilla. Another popular item is the Lemon Verbena Softer with a serving of Summer Strawberry soft serve ice cream.