Second Act Marketplace and Events, which was started by two of the original founders of the Red Vic Movie House, stands where the iconic Red Vic operated for many years.

The Red Vic operated at this location from 1990 till 2011, screening classic, foreign and independent films. (Between the two locations where we operated, we were in business for 31 years in all.)  The original idea behind the Movie House was to bring people together, and that principle lives on in “the Red Vic’s Second Act”.

The Red Vic was collectively operated and we were known for our couch-style seating, popcorn topped with nutritional yeast and eclectic movie programming.  We had a very special history and relationship to San Francisco.  However, by the mid-2000’s the crowds of moviegoers had dwindled to just a few and we closed our doors with a final screening of Harold and Maude in July of 2011. Clearly, it was time to reinvent ourselves.

Since the original idea behind the Red Vic was to bring people in the community together,  it is our hope that the combination of small food businesses and a cozy event space will continue to serve this principle.  We invite you to come by, join us and let us know how we are doing.

001 Early Rv group Collective circa 1981

Members of the Red Vic collective circa 1981.


Martha Beck, above, was a Red Vic collective member for many years.  She also had a star turn in our “Dishes” trailer.  This short ran nightly from 1983 until 2011, which we believe made this the longest continuously-playing short subject in the history of San Francisco.

012 Old Red Vic group b and w

The collective pictured in the mid-80’s.

143 NYT Red Vic article

We were known for our popcorn with nutritional yeast.

145 RV birthday 2009  1

And for serving cake and passing out daisies on our birthday – it’s a Harold and Maude thing.



About Second Act